How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Experienced email marketers know how to engage their audiences, but A/B testing can optimize their efforts. Each email a marketer sends contains various elements, such as a subject line and a ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Whoever said the old adage "a watched pot never boils" was not an app developer. A good mobile developer knows to thoroughly test and monitor apps, and mobile app A/B testing can ease that process. In ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find ...

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet ...

A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful ...