From Angry Birds to Subway Surfers, the early 2010s were filled with simple, addictive mobile games that captured the ...
Everybody knows the story of Angry Birds. A slow starter, the original game in the franchise was Rovio's 52nd crack of the whip and, eventually, proved to be the game that made the Finnish studio its ...
This is a book excerpt from The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon, written by Pascal Clarysse. The book explores the business tactics, marketing ...