While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently ...

Writing a blog post isn't exactly rocket science. But, there are definitely strategies that can take a good blog post and make it great. I've written literally thousands of blog posts for sites like ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

Whether it’s for Inc., the Firebrand Group Insights section, or elsewhere, I’m always writing. And if you have a blog, you probably want to increase traffic and maximize engagement with your audience, ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

If there is one frequently asked question among bloggers it’s this: How long should my blog posts be? And the answer that you’ll receive is probably one that doesn’t help you at all. It depends. See, ...