The cold email is one of the great stress-inducing rituals of life, or at least my life. I’ve been known to delay writing an email for days, if not weeks or months, even to people that I like or know ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

Recipients of cold emails will often find their inboxes flooded with messages from sales representatives hawking products or services offered by companies they’ve never done business with before. But ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.

“I just want to make sure you’re not DEAD!” We’ve all been the recipient of cold-email follow-ups like these. But, if we’re honest (and I grew up in New Jersey, so I try), we’ve also been the sender ...