Colgate-Palmolive India plans to boost advertising for premium toothpaste, anticipating significant growth beyond current market expectations.

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate-Palmolive India stepped up its advertising investments in the first quarter of FY27, signalling growing confidence in its premiumisation strategy as stronger margins and double-digit sales ...

Colgate has announced a review of its toothpaste brand Darlie, which once featured a smiling White man in blackface, as companies around the world reconsider their use of racist stereotypes following ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...