This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Traditional marketing centers on the funnel: at the top, awareness; in the middle, ...

“There’s a clear disconnect between consumer emotions and behavior in the food and beverage sector, and that’s significant for brands to pay attention to as overall goodwill towards the food and ...

BHG Financial reports that the average FICO score has stabilized at 715 in 2026, reflecting shifts in consumer credit ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

Consumer behaviour in the face of scarcity has long captivated researchers and practitioners. Scarcity effects refer to the tendency of limited availability to heighten perceived value and urgency.

According to Joshua Anthony, founder and CEO of Nlumn, a personalized nutrition consultancy, apps do not account for consumer ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The 2025 holiday season will look different for consumers and marketers. Economic anxiety is forcing shoppers to weigh everyday costs against seasonal priorities. Tariff uncertainty and global ...

Good morning, everyone. Today, we will cover a new initiative that attempts to link our lifestyle habits with data.What role ...