FOMO works because it targets emotion rather than logic, encouraging consumers to act quickly before they have time to fully ...
A new Acosta Group study shows 58% of shoppers read labels before buying new products, with even higher rates among health-focused consumers. Growing concerns about artificial ingredients and ...
As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...
Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...
Reviewed by Erika Rasure Key Takeaways The income effect causes changes in spending behavior when consumer incomes shift.The substitution effect influences purchase choices due to price ...
How has retail marketing changed in the course of your career? If I go back to when I first started my research more than 30 years ago, we would often study what companies were doing in the grocery ...
As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...
Douyin, Consumer Behavior, Domestication Theory, Social Media, Online Shopping Share and Cite: Dou, W. (2026) Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices ...
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