The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Consumer decision making is fundamentally shaped by the knowledge individuals hold about products, services and the market context in which choices occur. Knowledge can be divided into objective ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Global Study Reveals Over One-Third of AI Users Consider It a 'Good Friend' The integration of generative AI (gen AI) into consumer lives is reshaping their relationships with brands, transitioning ...

Creating experiences that meet customers' cognitive and emotional needs can inspire a sense of belonging and understanding and strengthen brand connection. A 2015 Harvard Business Review report showed ...

The customer is at the heart of what we do as marketing, design, and branding practitioners. Without customers, businesses (our clients) will fail. It’s one thing to know the principles of our field ...

Co-authored with Consumer Reports’ Grace Gedye. Companies are increasingly using AI—and less sophisticated algorithms—to make important decisions about consumers: who is selected for a rental unit, ...

U.S. state legislatures will continue integrating requirements for profiling and automated decision-making into consumer privacy laws, reflecting the growing impact and influence of AI. All ...