Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Why You Absolutely Need Google Analytics Let’s be blunt: if you’re running a website in today’s digital landscape and you ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Spread the love“`html So, you’ve set up Google Analytics for your website. Great! That’s a significant first step. But if you’re like many beginners, you might feel a bit overwhelmed by the sheer ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success. Audiences and targeting are the foundation of a successful PPC campaign, and ...