Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for creating high-converting Google ads for your e-commerce business.

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And with that, it’s also looking to help advertisers with ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click (or scroll right past). And yet, if you’re honest with ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate information from appropriate sources to recommend..

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering where to even begin. But what if there was a way to ...

Businesses that sell on Amazon will have access to new generative AI tools allowing them to create video ads from a single product image. There are actually two related products that Amazon announced — live image and video generator. Both of them are ...

Forget making the world more open and connected. Facebook has a more pressing, arguably more difficult task ahead: creating ads that its billion users both "like" and actually like. "We weren't going to put a lot of ads into News Feed if people didn't ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small business owner trying to grow your brand or a marketer ...

CNBC is now accepting nominations for the 2026 Disruptor 50 list. Submit a nomination before February 23. Canva, whose tools are popular for creating ads, has agreed to buy MagicBrief, a small startup with tools for analyzing advertising spending.

Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on the platform "in the way that works best for them.