The words Big Data are spoken every day in corporate offices around the world. And the benefits of it to companies and customers is, well… big. And while Big Data is becoming more accessible to small ...

When you know your customers' needs, you can tailor your small business to meet them. One of the best ways to understand your customers is by creating customer profiles, or documents that list what ...

Make information governance a central part of your customer experience management to help build trust and loyalty. Customer experience management is generally the domain of the chief marketing officer ...

When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...