When considering marketing or CX initiatives, discussions sometimes stall over 'how to segment customers.' There are ...

Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Most organizations invest in CX, but some take it to another level. Customer-obsessed organizations make all their decisions -- from marketing and sales to product design and support -- with the ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...