Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...

A fundamental principle of running any business is to know your customer. Is the company selling fertilizers to farmers, clothing to teenage girls or vacations to older retired people? The differences ...

Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate ...

This just in: concerns about data security aren’t just for the big corporations anymore. Consumers are becoming increasingly aware of how their privacy is handled, and are expecting companies of all ...

Note: It is very common for mid-level managers, such as this Regional CIO, to request anonymity. Large companies often have rules that allow only designated staff to act as public spokesmen. So, even ...