Data cloud company Snowflake today announced it has signed a definitive agreement to acquire Samooha, a startup building "data clean room" technology to help businesses securely share and collaborate ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

Data clean rooms (DCRs) have evolved from a technological curiosity to a standard marketing tool. Their competitive advantage now comes from knowing when they create real business value. When Google ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

SAN FRANCISCO--(BUSINESS WIRE)--Habu, the Global Innovator in Data Clean Room Software, today announced a partnership with Narrative, the data collaboration platform that makes it easy for ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Chicago, June 10, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today announced an expansion of its partnership with LiveRamp (NYSE: RAMP), the leading data collaboration partner, to increase advertisers' ...