This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Prescriptive analytics is the final stage of business analytics. Learn more and read tips on how to get started with prescriptive analytics. Technology has given us the ability to forecast enterprise ...

What is the shift from descriptive to predictive analytics? Marketing has moved from analyzing what customers did in the past ...

A playbook for leaders to master AI analytics, overcome scaling hurdles, control costs, empower teams, prove ROI and achieve competitive advantage. The new analytics mandate is descriptive, predictive ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...