MarketWatch

Direct Mail Budgets Are Growing -- Logistics Is Now the Differentiator

SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ -- Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of ...
Forbes

Direct Mail’s Defining Year: Stability And Strength

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
Printing Impressions

PostcardMania Reports Continued Direct Mail Growth in 2025

PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for traditional direct mail and accelerating adoption of ...
MediaPost

Direct Mail Snaps Back - And Is Being Used With Email, Other Channels

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Printing Impressions

Direct Mail Revival

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...
Morningstar

PostcardMania Reports Continued Direct Mail Growth in 2025 as Industry Rebounds and Automation Accelerates

CLEARWATER, Fla., Jan. 27, 2026 /PRNewswire/ -- PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for ...