AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Tim Armstrong, Google’s president of advertising and commerce in North America, said the Web search leader’s forays into selling ads in print, radio and television had shown that marketers would be ...

Google's adtech stack could soon be broken up. - Google, Getty Images The U.S. Department of Justice is asking a federal judge to force Google to divest two key parts of its adtech business-its AdX ...

The news: The Department of Justice (DOJ) is pushing for Google to sell its AdX ad exchange and its ad server DoubleClick for Publishers (DFP) after a court ruled the company illegally monopolized ...

The problem for the Web's major ad services is extracting value from the tons of "remnant inventory" and out-of-the way pages that constitute the bulk of the Web. This morning, DoubleClick said it may ...

A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick's advertising network to peer into competitors' traffic -- a position the FTC ...

The company has announced a tangible step toward identifying and preventing invalid traffic on DoubleClick. Responding to concerns from advertisers and agencies that have lost ad spending to fraud on ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today’s launch of the DoubleClick Ad Exchange is extensive. Paid Content ...

Internet advertising company DoubleClick has unveiled a new software product for sending e-mail advertisements, which aims to help companies target specific customer segments. The company said its new ...