Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

This Pew Research Center report examines how Americans are getting news from email newsletters. Why we did this Each year, we ask a set of questions to track how Americans get their news – and how it ...