HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Posts from this topic will be added to your daily email digest and your homepage feed. If you’d rather read than watch, you can use YouTube’s transcript — although its accuracy may be problematic. If ...

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...

Effective video marketing can help boost conversions and sales. Improve your performance with these 13 elements of successful YouTube videos. The importance of branding in marketing can never be ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Daniel writes guides on how to use the internet, explainers on how modern technology works, and the occasional smartwatch or e-reader review. He especially likes deep diving into niche topics that ...