Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Finding the right car insurance provider for you can be challenging. There are many companies to choose from, and rates vary depending on coverage type, your location, and available discounts.

GEICO has been around since 1936 but was purchased by Berkshire Hathaway in 1996. According to Forbes, GEICO is the fourth-largest auto insurance company, with a 9.5% market share. Only State Farm, ...

The GEICO student discount allows policyholders who qualify to save on their insurance premiums. Many insurers sell auto insurance for drivers under 25 at costly prices. Car insurance for students and ...

GEICO and Macy’s announced a new partnership marking the company’s first-ever Macy’s Thanksgiving Day Parade appearance for the 100th march.

GEICO insurance companies can’t dismiss a South Carolina lawsuit that demands they pay almost $70 million in back taxes and penalties, a federal judge ruled in a case that could ultimately affect how ...