Unity Games are coming to Fortnite, and the Unity store to Unreal Engine.

"The future of game development will no longer be led by the biggest teams, but by the teams that make the best use of technology. The next-generation 'Unity 7' game engine is a platform optimized for ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to accelerate game development and help creators build better games faster. The ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Game engine maker Unity, whose tech powers many games, from 2025 hits like Hollow Knight: Silksong and Peak to anticipated 2026 offerings like Mouse: P.I. for Hire and Replaced (both of which are due ...

The video game industry is now bigger than it has ever been before, with more and more young people interested in developing their very own video games –- and rightly so. After all, game development ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

The games industry moves quickly and while stories may come and go there are some that we just can't let go of… So, to give those particularly thorny topics a further going over we've created a weekly ...

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a ...