Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.