Google has unveiled its Analytics 360 Suite, a new integrated set of tools for businesses to make sense of data in a world where consumers use multiple devices to make immediate purchasing decisions.

Google's newly-launched Analytics 360 Suite is a set of data and analytic products for marketers based around understanding consumer behavior in the moment. The suite includes six products – four ...

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. On Thursday, Google announced a revamped ...

The Google Analytics 360 Suite is a powerful marketing analytics solution to get insights you can use to improve customer experiences. To win hearts and minds (and dollars), marketers must be able to ...

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the ...

Google Analytics 4 will introduce new customized reporting features. GA4 will offer faster and more reliable data exports to BigQuery. Google provides an API-based transition to Analytics 360 for ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

The Google Marketing Cloud isn't here yet. But it seems to be getting close. The Mountain View, Calif. search giant this week beefed up the premium version of its analytics platform with Google ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...