Google on Wednesday debuted two new autonomous AI agents designed to help marketers optimize their advertising in real time and more easily track campaign performance. Powered by Google’s flagship ...

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator. Google is introducing Ask Advisor, a new Gemini-powered AI ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data. Google is changing how Google Analytics and Google Ads ...

Google has documented a native way to link Google Business Profile to Google Analytics. Once linked, local metrics like calls and direction requests appear in a new section of your reports. If you ...