Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.

Google has released version 25.1 of the API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals. Google Ads is rolling out a beta that allows advertisers to connect ...

Large language models (LLMs) have emerged to become an integral part of the software stack. They are available through APIs from providers like Cohere, Google Cloud, and OpenAI or as open-source ...

The PaLM API allows you to tap Google’s PaLM 2 large language model directly from your application. Let’s start by writing some code to generate a blog post, including the HTML code. Pathways Language ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. John Mueller from Google explained why Google ...