Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management ...

Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it or not, this tool has been around since 2005 and it’s free, easy to ...

A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here's a list of its many uses. Google Tag Manager is a powerful, free tool that ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM. On March 26, Google announced the release of Trigger Groups in Google Tag Manager. Trigger ...

After we made sure that we were able to run more tests, we needed a platform that was ready to handle this amount of work, while also being very cost effective. Not every test we run will directly ...