AI is making online impersonation easier, pushing businesses to rethink domains as essential brand and trust assets.

Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

The domain name system (DNS) is a naming database in which internet domain names are located and translated into Internet Protocol (IP) addresses. The DNS maps the name people use to locate a website ...

Artificial intelligence (AI) is going from assisting humans with work to making active decisions on their behalf. That’s thanks to agentic AI, autonomous agents that can act, decide, negotiate, ...

Generative AI may strengthen domain names by lowering barriers to online ventures while increasing demand for trusted digital identities, stable endpoints and verifiable sources for both people and AI ...

Your web address serves as the very first handshake between your brand and a potential visitor, since it shapes their initial impression long before they ever engage with your actual content. Before ...

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While IP enforcement mechanisms are essential for fighting online infringement, these same mechanisms can be exploited by malicious actors. This can put a brand owner’s data, domain names and ...

Hyphenated-domain-names were a big deal in the early days of SEO because search engines initially used primitive keyword-based algorithms for ranking web pages. Hyphenated keyword domain names were ...

These critical assets are more complex than most realise and disputes can stall a merger or acquisition, say Lauren Tracey and Colin Costello of GoDaddy Corporate Domains. A merger or acquisition (M&A ...