One of the more frustrating things about AI search is how quickly it can make a business owner question everything they ...

Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it. The customer journey used to start on the SERP. But that’s no longer the ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

In 2023, the often-repeated “do more with less” asked marketers to accomplish an impossible task. The truth is that this way of thinking only sets us and our teams up for failure. So, looking ahead, ...

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...

If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Originally published on May 14, 2025, this article has been updated to include an explainer video. Move over SEO — there’s a new game in town. For publishers and writers, the rules of SEO are changing ...