I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI Overviews. I’ve been in SEO ...

So I remind them that I have to build the scope out the project, build the database from scratch, all that stuff. Then once that is all done, I still have to build a web front end so people can ...

New marketing managers often encounter content programs that need some help. Content governance may be unclear, editorial consistency non-existent, with nary a content roadmap in sight. But this can ...

Without a proper SEO strategy, your content is unlikely to rank well in search results, resulting in minimal visibility and traffic despite your efforts. In this article, I’ll share some practical ...

The recent graduate of Columbia’s Applied Analytics program discusses breaking into analytics without a coding background, ...