YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

Todd Beaupré, Rene Ritchie, and Katarina Mogus at VidCon 2026's panel "Decoding the Algorithm: What Your Audience Actually Wants on YouTube." Credit: Kristy Puchko / Mashable VidCon is a premier ...

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YouTube is one of the most popular social media apps, with over a billion active users each month. The platform is home to almost all genres of video content that you can imagine, from long-form ...

Needless to say, the pandemic changed a lot of things, and one of them is that, because of the mass move online, there are now a lot more people creating digital content than ever before. And that, in ...