Some describe social media algorithms as black boxes, dark spaces that have substantial control over what you see but offer virtually zero insight into how they do their dark magic. Instagram is ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

Instagram is pulling back the curtain a bit on why you see what you see in Reels—and letting people tweak it. On Wednesday, Instagram launched “Your Algorithm” in the U.S., a new Reels product that ...

Users can choose which topics to see more or less of in Reels, and soon Instagram’s Explore tab. Users can choose which topics to see more or less of in Reels, and soon Instagram’s Explore tab. is a ...

Instagram is overhauling its recommendation algorithm for Reels to boost "original content" in a move that will have significant implications for aggregator accounts and others that primarily repost ...

Instagram is back with a new feature that will allow users to "tune" their algorithm to only display the content they prefer to see, which will be first made available to Reels. The feature is still ...

Instagram is rolling out a new test that lets select users fine-tune what they’d like to see in their Reels and Explore feeds. Here’s what it looks like. Instagram lead Adam Mosseri took to Threads ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

Nowadays, everyone wants their Instagram Reels and photos to go viral. Often, even after creating excellent content, posts do ...

Instagram Reels continues to shape how creators grow, with the Instagram Reels algorithm favoring content that keeps viewers engaged. Using trending audio alongside strong Instagram SEO helps videos ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...

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