Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing ...

You can dramatically simplify life for developers creating services and their consumers by following three rules for designing messages and then enforcing your message formats with JSON Schema. In a ...

Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly ...

How do you describe a business? What about a person, or an intellectual work? There's an interesting little secret that people in IT likely know, but that doesn't always get to the C-Suite.

To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

JSON-LD is a scripting language that allows publishers to communicate important information to search engines. According to the official JSON-LD website: “Data is messy and disconnected. JSON-LD ...

Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup ...

Generates multi-location site structures with 16 page types plus Schema.org LocalBusiness JSON-LD for stronger local ...

In December, Google told us they would move its structured data testing tool from Google's site to the Schema.org domain. This was after it first said it will deprecate the tool, since Google only ...