Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. LinkedIn's algorithm has changed, making old tactics obsolete.

The LinkedIn algorithm can feel like a mysterious gatekeeper, deciding which posts reach only a few connections and which break free into wider feeds. For professionals, creators, and brands, ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. Navigating LinkedIn's evolving algorithm demands continuous ...

Your best LinkedIn posts could soon get a lot more reach. That’s because LinkedIn is developing a new way for posts to show up on other people’s feeds. It’s called a “suggested post” — an ambitious, ...

You don’t need more posts. You need a clearer signal. The old game of chasing algorithmic hacks is over. The new game rewards one thing: being genuinely, clearly, consistently yourself. Based on these ...

In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law firms looking to build thought leadership, attract clients, ...

Reproducible experiments and testimony presented at a recent webinar suggest LinkedIn’s algorithms systematically reduce the visibility of anyone whose profile doesn't match the patterns the algorithm ...