AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and ...

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

ELOTS Local AI Advantage is an AI search optimization platform focused on entity architecture and local authority engineering ...

Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources. Local business owners ...

As AI in search continues to evolve, local businesses in Central Massachusetts face new challenges, but also game-changing opportunities.

Yelp has filed an antitrust suit against Google, alleging the tech giant's search engine dominance allows it to engage in unfair business practices against local search competitors. Yelp, which ...

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

Instead of following its “stated mission to deliver the best information to users,” Google has instead “illegally abused its monopoly in general search to dominate the local search and local search ...