Do customer loyalty programs actually work? The benefits are in the eye of the cardholder

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...
Hosted on MSN

Why 2025 will redefine loyalty programmes with personalisation at the core

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...
Ars Technica

Help me design a Customer Loyalty Program.

I just started working for a local mom & pop computer retailer that specializes in particular fruit company's computer products. One of the things that I've been tasked with doing is designing a ...
JD Supra

Navigating the Regulatory Landscape for Loyalty Programs in Saudi Arabia

Businesses launching loyalty schemes in the KSA face a complex web of regulatory requirements spanning data protection, consumer protection, ...
QSR magazine

Rethinking Loyalty: How QSRs Can Stand Out in a Crowded Market

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...
Forbes

Is There Loyalty Program Fatigue? Or Are Brands Just Doing Loyalty Wrong?

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...