Let’s be honest: for the better part of the last five years, our Instagram Explore pages have looked nothing like maximalist ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, and real up close. The focus is no longer on hiding skin or ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...