Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

User testing can be humbling for a product team. No matter how carefully a UI or UX is thought through and built, real users often behave in unexpected ways, like skipping instructions, clicking ...

Teams that include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly. People who are new to the idea of user experience or ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

Valued at more than $3 billion dollars with more than 600,000 paying customers at the start of 2016, Slack is on a mission to simplify how teams communicate–a philosophy echoed in the company’s own ...

The genesis of a memorable user experience and the spark of its creation is quite hardly a linear process. In our own design agency, we have uncovered that flexibility and agility truly bring forth a ...

With advances in tech come changes in the user experience and its deliverables—meaning that UX designers must be ready to adapt to changes to deliver the best possible experience for their customers.

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

User experience design is about the user, as the name might indicate. But figuring out how to create an interface that users will love is far harder to do than to say: After all, most users can’t even ...