A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Identifying causal relationships from observational data is not easy. Still, ...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by AdExchanger Sr. Editor James Hercher. It wasn’t so long ago that around one-fifth or ...
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...
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