Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

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For students enrolled Fall 2025 and before. The Master of Science in Business Analytics requires 10 courses (30 credits). Students complete a core of 7 required courses (21 credits) and then complete ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

“Predictive personalization has been on the rise with the advent of more sophisticated AI and the ability to quickly harvest and analyze the resulting data,” said Sharad Varshney, co-founder and CEO ...

For students enrolled Spring 2026 and beyond. The Healthcare Analytics Option is designed for students who wish to specialize in applying analytics within healthcare contexts, an area of growing ...