If your app is going to be a success, then you need to hold the user’s interest over time, and notifications are an important way to keep your audience engaged. By presenting the user with a timely, ...

The year was 2009. There were only two Marvel movies so far, Avatar came out, and Apple was launching the iPhone 3GS. It had a brand-new push-notification system that, among other things, would ...

Starting with Android 8.0 you can separate your app’s notifications into notification channels. All notifications that are posted to the same channel have the same behaviour, for example you could ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...