Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

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Marketers are always looking for better ways to engage customers on mobile, and text message marketing has quickly emerged as a powerful tool. Consumers value the convenience, while brands appreciate ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

Is the humble text better than the email? Marketing experts discuss the re-emergence of SMS marketing. SMS messaging is now regarded as an "old" form of communication, but the art of SMS marketing is ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...

While still an essential marketing channel for brands of all kinds, it’s no secret that email marketing has become a much tougher nut to crack since its inception. With open rates dipping below 25 ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...