The Advertising Research Foundation's Coalition for Innovative Media Measurement (CIMM) this morning unveiled an industry task force that is examining what it describes as a "growing disconnect" ...

The National Association of ACOs (NAACOS) has launched a new task force to develop recommendations for ACO digital quality measurement. The Centers for Medicare and Medicaid Services (CMS) aims to ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...

NEW YORK — The VAB, which advocates for television industry sales growth initiatives, has moved forward with the launch of a Measurement Innovation Task Force. This group, the VAB says, “formally ...