Last week, we told you that a survey of consumers who purchased a new iPhone during the first quarter of 2026 revealed that 12% of the buyers had come to iOS from an Android device. The survey, ...

A new study from Consumer Intelligence Research Partners (CIRP) shows that iPhone users are becoming more loyal to Apple, while fewer Android users are making the switch to iPhones. The long-running ...

Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone ...

Existing iPhone owners continue to account for nearly nine in 10 surveyed U.S. purchases, showing how Apple's enormous customer base isn't dwindling under pressure from Google and other Android ...