Modern digital Illustration using vector-based drawing software makes possible the vast array of graphics and artwork we see on a daily basis. With vector-based drawing, illustrations can be created ...

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having to ...

For some media agency executives, it’s the “future of targeting.” Others say it’s a theory that will only get you so far. Though the case studies remain unwritten, agencies like WPP are already ...