A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Identifying causal relationships from observational data is not easy. Still, ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...
Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that have ...
The Media Rating Council OKs the change, which will combine the company's panel ratings with big data from streamers. By Rick Porter Television Business Editor A key industry board has given the OK ...
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
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