YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer ...

So far, YouTube’s most prominent foray into live sports has been its takeover of NFL Sunday Ticket. The $2 billion annual deal later gave way to a one-off Week 1 game in 2025, but YouTube has thus far ...

The Google-owned platform wants packages tied to a clear consumer hook, such as all local games or all games in a tournament ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

More than 1 billion hours of YouTube were streamed each day on TVs, the streamer reported in its year-end wrap-up When you purchase through links on our site, we may earn an affiliate commission. Here ...

Adam Kelly looks far too relaxed. He is hours away from delivering his opening remarks at the IMG x RedBird Summit 2025, a two-day event that hosts a range of people connected to the sports industry.

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

YouTube is exploring larger live-sports packages, including regional NBA rights and FIFA World Cup coverage. Sports could help the company strengthen its YouTube Premium subscription business.

YouTube on Monday introduced lower-priced YouTube TV plans that will allow subscribers to better tailor their plans to their own interests in areas like sports, news, and entertainment. The company ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

As U.S. politicians on both sides of the aisle have taken aim at the growing cost and complexity for Americans to watch their favorite sports teams on streaming services, three of the industry’s ...

Now that all those pesky retransmission and carriage disputes are out of the way. By Tony Maglio Just in time for not the Super Bowl, YouTube TV is rolling out a sports plan. The sports plan, called ...