Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

OpenAI is bringing ChatGPT directly into spreadsheets. The new Excel add-in lets users analyse data, build models and run scenarios using simple prompts, with Google Sheets support expected soon.

Concr CEO Irina Babina and CTO Matthew Griffiths unpack how Bayesian foundation models can excel at uncertainty management to ...

Glide turns an Excel spreadsheet into an inventory app; computed columns replace formulas, giving live stock-on-hand totals across tables.

A new study published in the journal Minerals sheds light on this sweeping shift. Titled Big Data and AI in Geoscience: From ...

I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.” — Olliver Wendell Holmes We seem to appreciate simple ...

Researchers warn model collapse when AI trains on AI text; “photocopying a photocopy” leads to less varied outputs.

Fragmenting your data across many Excel tabs is a common habit that silently kills file performance, introduces hidden errors, and turns reporting into a tedious chore. Here's why you need to stop.

This week's second new model from OpenAI is built for more complex tasks than GPT-5.3 Instant.

Supercharge your AI Agents and Applications with InSync's Industry-Leading MCP: 160+ Financial Data Series including ...

Background Pharmacotherapy combinations have been shown to improve survival and reduce hospitalisations in adults with ...