If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

Pardon the irony of reading a more-than-800-word article about finding better story formats than 800-word articles. You see, while this might be a somewhat effective way for us to communicate with you ...

Sarah D. Sparks is a reporter and data journalist for Education Week who covers the teaching profession and pedagogy for Education Week. She has covered education research and the science of learning ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

Until this past January, few outside academic and diagnostic labs knew what quantitative reverse-transcription PCR (RT-qPCR) was, much less its role in viral and bacterial disease detection.

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