Beyond the Limits of CPA Optimization: A Guide to Implementing Value-Based Bidding with LTV Prediction via Survival Analysis and Conversions API

A Paradigm Shift from CPA-Focused to Value-Based Bidding (VBB)The current digital marketing landscape is undergoing an ...

CausalRAG: Not Confusing Correlation with Causation—The Ultimate Marketing Decision-Making Agent Realized Through LLMs and Causal Discovery｜猫 ... - note（ノート）

Is the statement 'increasing advertising spend led to increased sales' truly a correct causal relationship? Or is it merely a spurious correlation where a common factor (confounder) like 'bonus season ...
SC Media

Hacking Without Boundaries – Michael Jenkins – PSW #946

First up we talk with Threatlocker CTO Michael Jenkins about threat actors use of AI and keeping the bad things out with Zero ...
Investopedia

The Rise and Impact of Major U.S. Monopolies

Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a diverse range of financial topics including business, investing, personal finance, and ...
Bloomberg

Latest Sector News

Updated 11 minutes ago India Lets Wealth-Focused Funds With $463 Billion Invest Abroad India’s market regulator will allow a $463 billion segment of its portfolio management industry catering to ...