Why the Jaeger LeCoultre Reverso Is a Watch Icon
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YouTubeThe Luxury Prescription Show
Why the Jaeger LeCoultre Reverso Is a Watch Icon
What makes the Jaeger LeCoultre Reverso such an iconic timepiece? Dr. Vinay Chopra and Chris Min discuss the history of the Reverso, why it was originally created for polo players, and how it evolved into one of the most recognizable flip watches in the world.
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The Reverso was built to survive a polo match. Back in 1931 British officers in India kept cracking their watch crystals mid game, so Jaeger LeCoultre made a case that flips. One slide and the dial spins face down, showing solid steel to the world while the glass hides safe underneath. Those clean rectangular lines are pure Art Deco, and they got it so right they basically never changed it. Flip the watch over and the back is a blank canvas. People engrave it, paint it, turn it into the most per
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